Mods, updates, new missions, better hi-res graphics and so on all help toward making the game more appealing to those who would otherwise not buy it. Modders also prolong the life of the game. Modders can also enhance DLC's to make them more attractive and therefore, add to sales since you can't play a modded DLC if you have not bought it to begin with. Modders can often fix problems temporarily, alleviating the need for the devs to fix them immediately (as they did with Bethesda's Skyrim). It's all about the bottom line w/ Ubisoft. time to create proper modding tools and 2, more mods = less revenue from DLC. Two reasons: 1, it takes a significant amount of money and dev.
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